From the category archives:

Alexis’ Blog

Make the Most of Opportunities to Speak

Speaking opportunities are public relations and marketing events, not sales opportunities. If you are the featured speaker at a business or community event, your job is to entertain, motivate, inspire, encourage, or whatever else your contact person wants you to do. Of course, your audience wants to get to know you, so they can learn [...]

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Celebrate Communication Skills

Have you ever listened to a speaker whose message was diluted or lost in verbal graffiti? Is it only an exhausted athlete being interviewed after a victory who is guilty of saying you know or um again and again and strengthening this habit? Or, could it be a teenager who says “like” anywhere in a [...]

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Your Telephone is Your First Impression

The telephone is one of the most commonly used business tools. Who do you know that does not have a phone? I personally can’t think of anyone who doesn’t. If it is that common, why do so many people have issues with the appropriate information to leave as an answering message? Is it because people [...]

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How Does the Market Know It’s You?

Do people recognize your website and print materials as belonging to you? It will help your market visibility a great deal if anyone can tell the material and the website are yours because of the theme, the palette, the layout and any number of subtle identifiers. Your success in the marketplace depends a great deal on [...]

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